Why trust Markon?

Our Straight-Talking Leadership Team

Sajith Painady

Founder – Managing Director

MBA, IIM Calcutta

A Marketing MBA/PGDM graduate from IIM Calcutta, Sajith worked in Business Intelligence, FMCG marketing, and B2B IT Services sales before starting Markon in 2015.

The varied experiences allow Sajith to visualize marketing problems in logical yet simple ways, and solve them using agile digital marketing methods. Sajith is an expert in Digital Strategy and Customer Insights, and focuses on our sales and consulting initiatives.

Sajith can bore you to death about Product – Market Mapping, Customer Personas, Customer Journeys, and why your Content Marketing and Email Marketing initiatives don’t work.

With our Digital Strategy Consulting service, Sajith helps organizations figure out the right digital marketing approach, communication channels, marketing tools, and digital marketing team structure.

Sajith also moonlights as a trainer with Digital Vidya where he teaches Inbound Marketing. His classes are known for explaining digital marketing concepts using examples from traditional marketing.

LinkedIn

Nitesh Kuchhal

 Director

IIM Calcutta

Nitesh excels in helping companies grow by leveraging the power of digital platforms. He drives business results through communication strategies rooted in his deep understanding of consumer behaviour. His approach is anchored on solid research, meticulous analytics and power of intuition that comes from understanding the human psyche.
 
He is passionate about building teams & setting sustainable & scalable processes to deliver business results. Known for his detail oriented planning & eye for detail, he ensures that diverse business functions collaborate and reach business goals.
 
You can pick his brains on consumer journey, communication strategies, marketing channels and go-to-market strategies.
Prior to Markon, he founded an Edtech company which enables him to give insights on product development as well, an input which many of our clients value.
 
He has also worked with IBM, and as VP Sales & Marketing for WNS Global Services. He has done MBA/PGDM in Marketing from IIM, Calcutta and Bachelor of Technology from NIT, Surat.
LinkedIn

Aravind N G

 Director

PGDM, GIM

At Markon, Aravind is involved in developing and implementing marketing strategies for organizations across various sectors and geographic regions, as per the clients’ vision, growth stage and objectives. By staying ahead of the digital marketing trends, he is able to offer effective, innovative marketing solutions.

Well-versed in the intricacies of PPC marketing, media planning and inbound marketing, Aravind strongly believes that when it comes to the creative side, things we perceive as brilliant are often the products of a refined process. Although he’s someone who thrives on innovation and big ideas, he always stays true to the core tenet of marketing – the power of storytelling.

An engineering graduate from Cochin University, Aravind went on to do post graduation (PGDM/MBA) in Marketing & Operations from the Goa Institute of Management. Prior to Markon, he worked as a Business Analyst in the software sector. Aravind also has experience working in Pre-sales and Market Research.

As a digital native, he stays abreast with internet pop culture (so you don’t need to!), social media, the latest techniques in digital marketing and, for good measure, cat memes.

LinkedIn

About Us

How does our service work?

All our projects start with a one month long one time Digital Marketing Audit & Consulting phase. During this phase, we help create product-market mix, digital-ready customer segmentation, customer personas, and audit your digital presence. Then we create an 12-18 month digital marketing roadmap, content marketing plan, marketing technology recommendations, and process changes to achieve your organization’s growth numbers.

Before you commit too much time and money, this helps you understand how we work, and vice versa.

Once we identify the right digital marketing strategy for you through our Audit & Consulting, we can execute campaigns with our team, help hire and train team for you, or  identify the right partners for execution for you.

When we execute digital marketing campaigns, we prefer to start with a 3 to 6 month pilot program to set performance benchmarks, and then scale campaigns based on the metrics from the pilot. We charge a flat monthly retainer fees (typically in the USD 1000 – 3000 per month range) for our campaign management services.

We have a team with skills in Content Marketing, Web Development, SEO, SEM/PPC, Social Media, Email Marketing, and Marketing Automation. For any industry specific high quality content, we have an existing partner network that can be used at short notice.

You will be interacting with our experienced senior campaign managers, and can relax in the knowledge that our proactiveness will give you peace of mind.

Next Steps

Ask someone about us

Let us connect you to an existing or past client, or someone from our common networks. We will also send some relevant case studies if you can tell us more about about your business.